Raya (Hubbell) Usher


Raya (Hubbell) Usher

Director Hubbell Ventures

Raya is a business development and investment promotion marketing specialist. Raya is a director of Hubbell Ventures (UK) Ltd. and an advisor to Hubbell Ventures Limited and its various subsidiaries and associated companies For the first ten years of Raya’s career, she worked in Frontier and Emerging Markets, predominantly focused on the African continent. In Africa, her firm, Hubbell Consultants was a business development and capital introduction focused firm that linked business opportunities to high value introductions and new capital. Raya brings her significant international business and sport experience to be a key advisor and director to the family businesses.


Regretfully Raya has retired from Africa due to family commitments and has combined her business acumen and sporting prowess to join her husband William Usher in the development of his triathlon coaching business, Precision Coaching.


In returning to her athletic roots and triathlon, Raya has become an influencer in cycling and triathlon and has developed Precision Rewards, a successful business supplying products that sponsor her coaching, competing, and Precision Coaching’s impressive status as number one in Europe and top six triathlon coaching businesses in the world. Precision Coaching

Previously, Raya ran the day-to-day activities of Invest Africa as the Chief Operating Officer. Prior to this, she was Director for the CEE and Africa Region at Euromoney Institutional Investor, a top international business-to-business publishing group.

Raya is a graduate of Kings College London Business School and was brought up in Toronto, Canada.

For 10 years, Raya has worked and lived in Africa, running big strategic investment promotion projects in Egypt, Nigeria, Ghana, Zimbabwe, Rwanda and South Africa, thereby developing a passion for Africa.

Current and Past clients include: -


Euromoney is the world’s leading organiser of conferences for cross-border investment and capital markets for portfolio and direct investors, financial intermediaries, corporations, governments, banks and financial institutions. Since the late 1970s, Euromoney Conferences has run events in more than 60 countries.


Invest Africa was founded in 2013 as a platform for business leaders, investors, and entrepreneurs to gain insight and exposure to information and opportunities from Africa. A network of decision makers at top global organisations, fund managers, private investors, family offices, entrepreneurs and policy makers – all with a common interest in Africa.


TLG Capital is an award-winning private investment firm dedicated to empowering frontier market entrepreneurs, with a focus on opportunities in Sub-Saharan Africa (SSA). Since inception, the firm has built a strong portfolio and has exited several successful transactions. TLG was recognised as the 2016 Best Frontier Market Investment Firm UK by Acquisition International.


Baybridge Investments typically invests in venture capital and start-up opportunities to deliver financial and social impact returns. Although our assets have global operations, our primary focus is sub-Saharan Africa. We help build exceptional businesses by investing into and partnering with visionary entrepreneurs and management teams; we generally collaborate as a strategic partner rather than as a pure financial investor, bringing our skills, knowledge, experience and relationships to portfolio companies.